It would also make Gila River the first Tribal community in the nation with naming rights to a major professional sports venue, according to a statement. The new deal would be for nine years and end the existing naming rights contract with a couple years early. The Arizona Coyotes and Gila River Casinos, the gaming arm of the Gila River Indian Community, announced Wednesday that they reached a new naming rights deal that would change the name of the arena to the Gila River Arena. Arena in Glendale could be getting a new name just in time for the new hockey season this fall.